By: Brian Lam
The Wirecutter, January 25, 2012There’s a whole laundry list of disclaimers attached to it, but my pal (and Pulitzer winner) Matt Richtel wrote about a Stanford research report suggesting that spending considerable amounts of time on multimedia/technology can make us unhappy.
In his words: “The answer, in the peer-reviewed study of the online habits of girls aged 8 to 12, finds that those who say they spend considerable amounts of time using multimedia describe themselves in ways that suggest they are less happy and less socially comfortable than peers who say they spend less time on screens.”
I owe my livelihood to technology and I love the raw capability it offers us as a tool, but I fear it a bit more than most people do. It’s a tool, but it’s not quite a hammer, because a hammer doesn’t seduce you into sitting around lonely in your underwear for 6 hours at a stretch clicking on youtube videos and refreshing Twitter. I fear technology because I fear that bad feeling I get after a three day XBox binge I go through every year around the holidays. I fear technology not because I think it’s evil, but because it’s too easy to start clicking and never stop, even if the stream of data starts to go from meaningful to useless after the top 5%.
I am fascinated by this study because everything I have been doing in the last year professionally and personally has been to reduce the overage of technology and noise in my life and it has increased my happiness by many fold.
Happiness is the most important metric in personal tech. If it improves lives, it is important. I’ve always suspected that sitting around on the internet was a sort of rot, but I had no proof until I read this piece on the Stanford study. I just don’t know why this research isn’t getting as much attention from reporters as new iPads, CEO changes, earnings reports, acquisitions, and other bullshit that only affects the greedy. People think I’m crazy for complaining about tech news and how stupid and boring the mass media internet has become, but I think they’re wrong. And I think most are writing about the wrong things.
It’s the perfect time, with this abundance of pages to read and videos to watch, to consider Clay Johnson’s book, The Information Diet. In his words, the book is about “How the new, information-abundant society is suffering consequences from poor information consumption habits” The book also outlines a plan for metering the kinds of content that we consume, as we do with food diets that need to be balanced between junk food and healthier food that initially taste worse but will make us healthier and happier. (For every milkshake, I average out a glass of green kale juice.)
Informationally, we are becoming lard-asses. In the pageview and ratings driven media economy, too much of the content these days is designed to be just like junk food to quickly boost quantifiable viewership. If you make content that is the intellectual equivalent of gummy bears, your site will appear to grow quickly. Advertisers reward size, and growing fast is expected in most places I’ve seen. Last month I visited Xeni Jardin, my blog-sister from Boing Boing and she said to me, “Only cancer and bullshit websites grow fast.” It’s happened to TV with reality shows, radio with clear channel, and it’s happening to words online. I’ve never seen a world-class sized publication that was founded in the past decade do world class quality work. It’s not because the people running them are dumb–it’s because they don’t have enough time to think their work through because there’s no short term incentive to. There’s an excuse there aren’t enough resources to go around, but that’s bullshit. It just takes a little confidence in the long game.
(Editor’s note: Brian has asked me to write an article or two for The Wirecutter in the past, but writing with heart and soul. Reading this, I just might.)